Cold email marketing is a very useful lead generation channel for solar installation businesses. It is simple, inexpensive and anyone can get started relatively quickly and easily.
If you are thinking of using cold emails to get more leads for your solar business, these email templates can help you get started quickly.
Table Of Contents1. Email marketing tips for solar installers1.1 Know your audience1.2 Differentiate yourself based on quality and trust1.3 Invest in good quality digital content1.4 Use automation to generate leads at scale2. Cold email templates for solar installers2.1 Emphasize Return On Investment (ROI)2.2 Make the case of the environment2.3 Reliability of power supply2.4 Send case study / testimonial2.5 Updates from recent projects3. Follow up email templates3.1 Send brochure / pricing list3.2 Casual reminder3.3 Special limited time offer4. Putting the templates to use
Before you start working on an email marketing template for solar projects, there are a few important things to note.
Different lead generation tactics are useful in case of residential solar and commercial solar installation businesses.
That’s why it’s very important for first have a good understanding of your target market – whether you are catering to home owners or commercial property owners or industrial customers. Your messaging will strongly depend on who your target audience is.
For example, whether to talk about – cost savings, sustainability or reliability of solar PV power, will depend on the kind of customers that you are addressing.
If you are to have any success with cold email marketing, your cold emails must stand out from hundred of other marketing emails landing in someone’s inbox.
Moreover, any potential customer would put a high priority in the quality of your solar installation and maintenance over its lifetime.
Since solar installation would be a major investment for most of your customers, they would put a higher emphasis on quality and reliability rather than 5%-10% difference in price. In other words, your services can be 5% more expensive if you provide longer guarantees.
It’s therefore a good idea to distinguish your services for superior quality, guarantees and assured maintenance.
Get the ebook delivered to your inbox
If you want to project yourself as a business that values high quality, it should also reflect in your marketing approach.
Your emails, case studies, videos, brochures, images should be of top quality. And since creating high quality digital content is not all that expensive, you can get a good return on your investment in high quality email marketing. You can use a simple service like Canva to create shiny new infographics, brochures, posters and images.
If you are investing time and money in creating high quality marketing content, you should try to make the most of it by sending it to large audiences.
Your cold email campaigns can be easily scaled up using a cold email automation tool to send highly personalized emails to your audience. You can also use a sequence of cold email plus a few follow up emails to further automate your lead generation process.
Use this email template with customers who are interested cost savings with solar PV installation.
Use this email template is for the environmentally conscious audience, interested in solar energy.
If you are targeting customers in remote areas, disconnected from grid, this email template will be useful to position solar PV as a reliable and affordable power supply.
Case studies and customer testimonials will help a long way to build some trust around your brand.
Use this email template whenever you want to share updates from recent solar installation projects such as – photos, videos, electricity bill reduction etc. This will help highlight the quality of your services and build trust around your offering.
After the first cold email, you can use this template to send a follow up email with a brochure of your solar PV offerings.
Most people are busy with their daily routines, including your prospects. Even when they are genuinely interested in solar PV, they will need small reminders to get them to take some action.
You can use this template as the final email in your solar cold email sequence. If a prospect has shown some interest, but had not made the actual purchase for a while, you can use a limited time offer to get them to act on their interest.
You can use the email templates as a stating point to create your own customized cold emails. Then you can either manually send cold emails and generate leads. Or you can create a sequence of drip emails to automate the lead generation process for your solar business.
Use our cold email marketing app to simplify your cold email outreach and lead generation using mail merge connected to simple Google Drive apps.
You can also use some of these email templates in this solar CRM solution, to effectively generate and manage leads for your solar installation business.
If you didn’t find an interesting email template that you can use in this post, you can explore a bigger variety of cold email templates for sales in this other post.
Your email address will not be published. Required fields are marked *
Join our mailing list to receive updates from our team