Build a Real Estate CRM That Fits Your Small Business
Build a custom real estate CRM around your listings, leads, and closings — not someone else’s workflow. Describe your process, AI builds the structure.
Why Most CRM Tools Don’t Work for Real Estate Businesses
Real estate workflows are deal-driven, relationship-heavy, and constantly evolving — yet most CRMs assume a fixed sales pipeline.
Rigid Feature Sets
You’re forced into predefined stages like lead → opportunity → closed, even though deals involve showings, document exchanges and multiple stakeholders.
Disconnected Workflows
Leads, property data and payouts live in different places — your CRM should reflect the entire lifecycle, not fragment it.
Scaling Complexity
As you grow you need territory assignments, role-based access and custom reporting — fixed tools create workarounds instead of clarity.
Software That Adapts to Your Real Estate Workflow
Fuzen is not a ready-made CRM with fixed modules. It’s a platform where you build your CRM system around how your brokerage actually works.
Design custom deal stages, listing pipelines, follow-up rules, and commission tracking that match operations — and evolve the system as you grow.
- Remove unnecessary modules
- Customize workflows anytime
- Control permissions and automation
- Align software to real operations
What You Can Build for Your Real Estate Business
Practical workflows you can design inside your custom CRM system.
Lead Capture to Property Matching
Automatically capture leads, assign agents, track preferences, and match listings by budget, location and type.
Listing Management Pipeline
Onboard properties, manage docs, schedule marketing, track showings and offers through to sale.
Site Visit Scheduling
Handle viewing requests, assign agents, send confirmations and log feedback linked to client & property records.
Deal & Negotiation Tracker
Track offers, counteroffers, store documents and keep an audit trail from interest to signed agreement.
Commission & Payout Management
Automatically calculate commissions by deal value, track payment status and generate payout summaries.
Referral & Repeat Client System
Track referral sources, schedule long-term follow-ups and automate reminders to reconnect past clients.
Describe Your Process. Generate Your CRM.
Describe how your real estate business operates and AI generates a starting CRM structure — fields, pipelines and automations you can tweak.
Within minutes, you have a working system tailored to your workflow — not a generic template.
Start from a Template. Customize Everything.
Choose a focused real estate CRM template and adapt it to your needs.
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Voice Calling CRM (VoIP)
The Voice Calling CRM Template is a ready-to-use CRM designed to help sales and support teams manage voice calls, leads, and follow-ups in one place. Built with integrated VoIP functionality, it enables you to make and receive calls directly from your CRM dashboard - no switching between tools. With features like call tracking, lead management, and contact notes, you can ensure that every customer interaction is logged and actionable. Perfect for startups, call centers, or small businesses, this CRM streamlines communication and helps your team stay focused on closing deals faster. Easily customize the template using Fuzen AI - add new fields, automate call workflows, or connect it with other tools to match your business needs.
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Expense Management App (Basic)
The Expense Management Template is a free, ready-to-use app built on Fuzen to help small teams and startups track, categorize, and manage their business expenses effortlessly. It provides a simple dashboard to monitor spending patterns, record expenses, and manage approvals - all in one place. With built-in forms for adding new expenses, and tracking reimbursement requests, this template helps businesses stay organized and in control of their finances. You can also customize it easily using Fuzen AI to fit your company’s expense policies or reporting structure - no coding required.
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Real Estate CRM
The Real Estate CRM Template built on Fuzen helps real estate teams manage leads, properties, and client relationships in one place. It features a Dashboard that gives a quick overview of new leads, pipeline status, recent activities, and quick action shortcuts. You can manage all your Contacts and Properties easily, with dedicated detail pages for each. The Pipeline view displays all leads and contacts in a clean Kanban format, making it simple to track deal progress at every stage. A built-in Tasks section helps your team stay organized and follow up on important actions. This CRM can also be customized using Fuzen AI to match your agency’s workflow perfectly.
Building on Fuzen vs. Buying Software
Built for Agents — Not Just Desks
Your agents are on the road; Fuzen CRM is mobile-first so they can capture leads and update listings from any phone.
Works on any phone
No heavy app downloads — mobile web and WhatsApp integrations make field updates instant.
Fast lead capture
Capture lead info, attach photos and documents and assign an agent in seconds.
How to Build Your Custom CRM System
Define Workflow
Map lead → showing → offer → closing and how commissions are handled. Use your real operational steps, not generic terms.
Generate with AI or Template
Use an AI prompt or pick a template to generate pipelines, fields and automation instantly.
Deploy & Evolve
Launch your CRM, refine workflows, add automations and roles — no migrations required when you change process.
Frequently Asked Questions
Common questions about building a real estate CRM on Fuzen.