In the highly competitive solar installation market, any slight edge or even a small improvement in your sales process, can give you significant gains. Automating smaller parts of your solar sales process can give you that edge.
In this post, we will look at how different kinds of drip email sequences can help you automate different parts of your solar sales process.
You can use these drip email sequence templates to automate standard communications with your leads in the solar sales process.
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Lead qualification is an important part of any sales process. How effectively you screen and qualify your leads, will determine how successfully you can convert them.
You can convert leads more effectively when you focus majority of your time talking to qualified leads. So you wouldn’t want to spend too much time at the qualification stage. It would be even better if the screening and qualification process is simply automated, leaving you to focus on the qualified leads.
Let’s look at a drip email sequence for screening and qualifying solar installation leads.
Once you have qualified a leads, you want to help them decide on a solar PV solution that is best suited for their needs. In the process you also want them to realize why you are best suited installer to provide that solution.
Essentially, you are going to educate the customer about different options available for solar PV installation and about your services in particular.
So why not use a drip email sequence to educate your solar customers as they move down further in your solar sales funnel.
Doing regular follow ups can put considerable strain on your time. Moreover if you call your customers too many times, it can end up being a little annoying.
Instead, you can use an automated follow up email sequence for non-intrusive follow ups. And then you can call customers only when they start showing some signs of buying.
This will not only help you to perfectly time your calls but it will also save you from hours of figurative banging on their doors.
If someone does not respond after sending them all these drip emails, they are probably not going to buy from you right away. They may be stalling or may have even given up on the idea of installing solar.
So you can send them a final email to either get some feedback from them.
Or you can try to revive their interest by offering a limited time discount offer. This option would be great for someone who is sitting on a fence.
But the last email will depend on the situation. So based on your engagement with the lead so far, you can write that last email.
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