Cold email is a simple and straight forward lead generation tool that is inexpensive (mostly free) and easily accessible. No wonder why so many small businesses, start ups and freelancers use cold emails to get their very first clients.
But because so many people use it so widely, there’s a lot of noise. And if you are planning to use cold emails to get new leads for your business, you must write your cold email to stand out from all that noise.
That’s why we put together a whole list of cold email templates, useful in different scenarios. You can use these email templates as a starting point to create your own perfect cold email – suitable for your business.
But in this post we are going to narrow down our focus and look at a few cold email templates specifically for offering professional services. So if you are a freelance marketer, independent web developer, designer, sales consultant, project manager or offer any other kind of professional services, then read on. You may just find something useful to grow your business with plain and simple cold emails.
Table Of Contents1. Cold email templates for offering services1.1 Email templates for web designers1.1.1 Highlight specific improvements1.1.2 Get connected through references1.2 For web developers1.2.1 Find if there’s a need or create one1.2.2 Showcase the quality of your work1.3 Offering online marketing services1.3.1 Results matter – flaunt your past projects1.3.2 Offer something for free to gain trust and start a relationship1.4 Email template for freelancing services1.4.1 Simple cold email1.4.2 Portfolio email2. Putting these templates to use
When you reach out to people offering specific web design services, they will respond positively only if they realize they need your help. To help them come to this realization, first help them understand specifically what you are offering and why they need it.
This email template is an example of offering web design services centered around conversion rate optimization or CRO.
When you write a cold email to someone, it’s not easy to get their attention with the very first email. People are busy and rarely have time to go through proposals sent by strangers.
But it is a whole different game when you get connected through your happy customers who will vouch for you. If you mention their name in the subject line, it is almost always guaranteed to get your cold emails opened and read. When your proposal comes recommended via someone connected to the recipient, it carries a lot more weight.
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People will buy from you only if you make them realize why they need your services. For example, if you are going to offer your web / app development services, first you have to identify why your recipients need app development and then help them realize this need too.
In this email template example, you will understand how to create need for your web development services before offering them.
Web / app development is technical work and the quality of work is very important in ensuring final success. If your app or website crashes often it’s going to cause more headache than solving any problems.
Use the following email template when offering web / app development services, to underline the high quality of your work using portfolio of past projects.
When it comes to online marketing, everyone seems to have great big ideas. But fewer people are able properly execute them. Many freelancing marketers will write cold emails claiming to be marketing gurus, creating a lot of noise.
You can stand out from that noise by letting your past work speak for you.
Use this email template to showcase actual results from your marketing campaigns, before offering the same services to potential clients.
Your target customers probably get hundreds of cold email proposals from freelancers every month. Almost all of those cold emails will get ignored because the cold email senders are strangers. They are not known or trusted.
So if you can start your conversation by offering something helpful and truly useful for free, they will come to know you and trust you. Then they will be ready to understand your proposal.
This is a simple cold email template for offering your freelancing services. Use this template when you want to reach out to a large list of people and just drop a message about your services.
When you meet a potential client at any conference or event, you can later send them a cold email with your detailed portfolio. It is always a good practices to do this, because even if they may not need your services right away, your email will help underline your name in their memory. So when they are finally ready to hire a freelancer, they will be more likely to think of you.
Use this email template to share your portfolio and underline your experience in the services you are offering.
Use these cold email templates as a starting point when writing your own email copy. Check these cold sales email templates for more email ideas.
Improve your email campaigns by AB testing different subject lines, body copy, and full campaign sequences. The best results will come from trying out different templates, keeping what works, ditching what doesn’t, and continually tweaking until you’ve developed the perfect sales email template for your business.
You can also use these templates as your first message in a cold email sequence for sales. For subsequence follow up emails in your sequence, use these follow up email templates.
But before you actually use that copy in a campaign, be sure to test the deliverability of that email following these steps.
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