If you use it correctly, emails is still a very powerful outreach tool, especially when you are reaching out to strangers – in other words writing a cold email. People can get easily annoyed with cold calls and unsolicited connection request are not usually welcome on social media. But someone’s inbox is still comparatively more approachable, if you can write you write your email in a correct way.
So what is this correct way of sending cold emails?
Generally, there are some pointers to be followed –
There are many templates available for sending cold emails. But what about the subsequent follow up emails? Are there any thumb rules or templates for sending a sequence of cold emails in different situations?
Let’s look at a few such cold email sequence templates.
People write cold emails for different purposes – sales, job hunting, fund raising, networking to name a few. Your cold email content will change depending on the reason why you are reaching out.
Your cold email template also depends on how you came across a person – did you meet them at a conference or did they visit your website.
Consider all these underlying factors, when selecting a cold email sequence template for your own situation.
Use this cold email sequence template when you want to reach to complete strangers, people who you have never met before. You may have go their email address from their website or industry directory or some other place. But essentially they have no idea who you are.
So your very first email should try to establish some sort of common ground. Because most people are busy and don’t take out time to read emails which are completely unrelated to them.
It’s absolutely important some sort of connection in the first email and then try to build on it in the subsequent emails. It is also important to write a very clear and direct subject line. Because on one is going to spend more than 2 seconds trying to figure our what your email is about.
If you have any existing customers who are well known in your target industry, use their name to establish familiarity as well as credibility.
If you run an online business, your business website is the best place to capture new leads. You can offer valuable resources (lead magnets) to your website visitors, in exchange for just their email address.
Then send them a sequence of emails to educate them about your product / services.
This type of cold emails is more likely to be effective since the website visitors you are targeting, have already shown an interest in your area of operation by downloading your lead magnet – ebooks, case studies, or other such free resources.
When you write your first email, your foot-in-the-door is going to be the downloaded document. Use this cold email sequence template to first establish familiarity with the reader and then keep pulling on the same thread with follow up emails.
You may also get new leads through industry conferences, trade shows and other such events. Once you have their contact details, you can try and reconnect with them using the following cold email sequence template.
But not cold email campaigns are sales related. You may at times also reach out to people for funds, jobs and even their time contribution to a cause. Let’s then look at a cold email sequence template, that’s not sales related.
Social media is a great place to connect with like minded people. But you can find like minded people even through other online channels or even traditional news media.
Let’s say you volunteer at some non-profit and you recently came across someone’s blog. That person also works in the same field and want to reach out and ask for their help. You can do that using this series of cold emails.
You can use these cold email sequence templates as a reference or a starting point and then customize them to suit your own specific situation. Finally when you create your own series of emails, you can start by sending them manually to new leads and test their responses.
Needless to say, you will only send these email sequences till people respond to one of them. When someone responds to your cold emails, you should stop the sequences for that particular person.
Over time, you will be able to learn how people respond to different messages, what works in your situation and what doesn’t. At that point, it’s a good idea to use a cold email automation tool to scale up your cold email outreach. You can use a basic mail merge tool for sending your emails at scale, one email template at a time. But you if you want to automate the sequential sending of emails, if you need a drip email or cold email automation workflow.
Fuzen creates a drip email automation workflow within your Google Drive by connecting your Google Sheets (used to manage mailing lists), Google Docs (used as email templates) and Gmail (for periodically sending your personalized cold emails).
Since Fuzen combines a mail merge workflow with scheduled campaigns, it doesn’t send emails in bulk. But your cold emails are sent in a staggered manned, improving their deliverability and landing majority of your cold emails in INBOX.
You can take a 7 day free trial and see if this cold email automation workflow is useful for your email outreach.
If you are not ready to try out the software just yet, you can start by exploring the best practices of cold emailing or how you can use cold emails effectively, for lead generation. Once you go over those basics, you will be in a better position to use any cold email sequence template from above.
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