Best Solar CRM in 2025 – Top 5 Compared

In 2025, solar businesses are more competitive than ever. Leads flood in, projects pile up, and customer expectations are rising. To keep up, you need more than Excel sheets or generic CRMs — you need a solar-specific CRM that understands your sales cycles, project workflows, and regulatory needs.

In this post, we’ll dig into what you should look for in a solar CRM, compare the top 5 platforms of 2025, and then show why building your own with a Fuzen solar CRM template might offer the best balance of power, flexibility, and cost and why it will be the best solar CRM for you.

What to Look for in a Solar CRM (2025)

Choosing the best solar CRM isn’t about picking a fancy brand. It’s about matching features to your real-world workflows. Here are the criteria that matter in 2025:

Feature	Why It Matters for Solar Businesses
Lead capture & scoring	You’ll receive leads from multiple channels (web, referrals, ads). Scoring helps you prioritize.
Pipeline & deal stages	Solar deals go through many stages (site survey, proposal, financing, installation). You need visibility at each step.
Project/installation workflow	Once a deal is won, the CRM should hand off to project scheduling, tasks, milestones, permitting, etc.
Proposal/quote tools & financing integration	Solar pricing often involves complex calculations, incentives, and loans. A CRM that helps generate accurate proposals is a major boost.
Automation & follow-ups	Automating reminders, email drips, and notifications frees your team from micromanagement.
Integrations & API support	You’ll probably use separate solar design, monitoring, accounting, and field apps. The CRM must integrate smoothly.
Analytics & reporting	You need insights: which channels bring higher quality leads, where deals stall, and team performance.
Mobile/field usability	Techs and sales reps work in the field. The CRM must be usable on mobile or tablets.
Scalability & cost predictability	As you grow, your CRM should scale without sudden cost jumps or replatforming.

If a CRM fails on any of these, it won’t truly serve solar businesses well in 2025.

Top 5 Solar CRM Platforms in 2025 Compared

Here’s a side-by-side solar CRM software comparison (with rough estimates where precise data isn’t public):

Platform	Strengths	Weakness / Risk
Sunbase	Solar-native, ease of use, end-to-end features	May lack heavy customization
JobNimbus	Strong in project/field work, mobile support	Needs solar customization
Shape	Deep automation, rich solar features	Higher learning curve & cost
Zoho CRM	Highly flexible, strong ecosystem	Needs setup to suit solar workflows
ClickPoint	Excellent lead engagement, call routing	Less project management depth

Below are five solar CRM platforms that are making waves in 2025. For each, we cover a quick overview, pros, cons, and pricing if available.

1. Sunbase Solar CRM

Overview
Sunbase is a solar-focused CRM designed to handle lead management, deal workflows, and project tracking — all in one platform.

• Industry-specific features (e.g., utility bill uploaders, automated follow-ups) 

• Good ease of use, less steep learning curve 

• Solid integrations and communication tools built in 

Cons

• May lack some enterprise-grade customization

• Depending on the region, support/ localization may lag

 

2. JobNimbus (for Solar / Contractors)

Overview
JobNimbus is originally a field/construction CRM that is widely used by solar and roofing businesses. It covers leads, workflows, and project tracking. 

Pros

• Strong project and installation tracking

• Mobile app support for field technicians

• Good for mixed construction + solar businesses

Cons

• Not as solar-native in lead scoring or incentive handling

• May require additional modules or customization

3. Shape (Solar CRM specialization)

Overview
Shape is a CRM built specifically for the solar industry. It offers a deep feature set targeting solar sales, marketing, and operations. 

Pros

• Rich automation features (email, SMS, workflows)

• Comprehensive reporting, lead prioritization

• Designed to unify sales and operations

Cons

• Can have a steeper learning curve

• Higher pricing relative to generic CRMs

 

4. Zoho CRM (customized for solar)

Overview
Zoho CRM is a general-purpose CRM that many solar companies adapt using custom modules, workflows and integrations.

Pros

• Very flexible and deeply customizable

• Strong ecosystem of add-ons and integrations

• AI features (Zia) in recent updates

Cons

• Requires more setup to make it solar-friendly

• You may need third-party modules or developers

 

5. ClickPoint Solar CRM (SalesExec)

Overview
ClickPoint’s Solar CRM — branded under “SalesExec” — is tailored for solar lead management, call routing, SMS & email outreach, and lead prioritization. 

Pros

• Strong in lead engagement, call routing, and power dialing

• Automates lead scoring and routing workflows

• Focus on maximizing ROI from lead gen campaigns

Cons

• Less emphasis on full project execution and installation workflows

• May need to integrate a separate project management tool

.

Building Your Own Solar CRM with Fuzen Solar CRM Template

Here’s where Fuzen shines. Instead of contorting a general CRM or paying high recurring fees, you can build a custom solar CRM using a Fuzen Solar CRM template as the foundation.

Features: Here’s what it does best:

End-to-End Lead Management

• Add and manage leads via an intuitive “Create Lead” form.

• Track all leads through Kanban and Table dashboards, allowing easy drag-and-drop movement through different stages of your sales pipeline.

Comprehensive Lead Details Page

Every lead has a full data view with dedicated tabs for:

• Site Survey: Site data and inspection records

• Engineering Design: Technical and design inputs

• Proposal Generation: Built-in PDF proposal creator

• Activity Log: A Chronological record of all actions, updates, and interactions

Powerful Analytics Dashboard

A visual line chart tracks the number of leads across different stages over time — helping teams identify trends, bottlenecks, and overall sales performance.

Full Activity Tracking

An Activity Log Page gives transparent visibility into every change or update made — ensuring accountability and smoother team collaboration.

Sales Pipeline Overview

Centralized pipeline management lets users monitor every lead, view details, and jump directly to lead pages — ensuring that no opportunity slips through the cracks.

Custom CRM Settings

Users can upload custom proposal templates (HTML) and to-do list templates, so every PDF or email generated matches the company’s design and branding.

Customizing the Solar CRM Template

Because it’s built on the Fuzen NoCode + AI platform, this CRM template is not static. You can modify or scale it easily with simple AI prompts. For example:

• Add new fields or tabs (like “A delete option” or “Priority status”)

• Automate repetitive tasks (e.g., sending follow-up emails or internal reminders)

• Integrate with third-party tools (Google Sheets, accounting systems, solar design software, etc.)

So instead of being locked into a fixed product, you own your CRM, and it evolves with your business.

• You get a working CRM app scaffolded for solar workflows (lead capture, proposal flows, project handoff) as a template.

• You can customize it easily AI prompts (no deep coding needed).

• You control the integrations — connect to solar design tools, monitoring systems, accounting, etc.

• Over time, you can extend or pivot features (e.g., adding new modules, custom dashboards) without being locked in.

In short, you get the best of both worlds—domain specificity and flexibility.

Why Fuzen’s Template Is the Best Inexpensive Solution (Which to Choose)

Here’s why Fuzen’s approach can beat off-the-shelf solar CRMs, especially for small to mid-sized solar companies:

• One-time or low recurring cost

  You don't pay per user per month for features you don’t use. You pay (or invest) in building and hosting. Over time, this is far cheaper than Shape’s $119/user/mo or similar.

• Tailored exactly to your business

  Off-the-shelf CRMs may force you to fit your processes into their mold. With Fuzen, you shape the CRM to your business.

• No lock-in

  Because you control the logic and architecture, you avoid vendor lock-in. You can evolve features freely.

• Scalable & maintainable

  Fuzen’s backend scales, and you can maintain or refactor modules with minimal effort.

• AI + nocode customization

  You can request new features or tweaks using AI prompts (if that’s part of your stack), making iterative enhancements simple.

Best choice depends on your stage

• If you're just starting or small team: Fuzen’s template likely gives you everything you need with minimal cost.

• If you're a large enterprise with complex demands immediately, a mature solution like Shape or Sunbase may ease you in faster, but at a higher cost.

• You can even begin with Fuzen and later migrate modules if needed (you’re not stuck).

In short, Fuzen gives you the flexibility and domain alignment of a solar CRM, but at a fraction of the long-term cost and with total control.

Conclusion

If you’re hunting for the best solar CRM in 2025, your decision hinges not just on features but on flexibility, cost structure, and how well it adapts to your evolving business. Solutions like Sunbase and Shape give you solar readiness out of the box. Others, like Zoho or ClickPoint, give you flexibility at the cost of setup.

But if you want control, scalability, lower long-term cost, and the freedom to adjust as your business grows, building your solar CRM on Fuzen’s template is a compelling path. You get domain fit, customization, and no vendor lock-in — making it a top choice for many solar firms.

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