As per senderscore.org, the ‘sender score’ for any email account is a number between 0 and 100 that identifies your sender reputation and shows you how mailbox providers view your IP address.
Different ISPs (Internet Service Providers) and email service providers use the sender reputation to determine whether or not emails coming from that sender should be classified as spam.
Therefore, sender reputation or sender score is a very influential factor in determining the email deliverability for any email address.
When you send an email to someone, it has to overcome a few hurdles before it can enter the recipient’s inbox.
First, the mailing server will check of the recipient’s email address is valid and their mailbox isn’t already full. If you get through those checks, then the ISP or email service providers (at your email recipient’s end) will check that your email address and email content are trustworthy.
Your email content will be checked for any unsafe files, links, scripts etc. If it passes that test, your email addresses reputation will be checked. That’s when the ‘sender score’ becomes important.
If you have a low sender reputation, there are good chances that your email will either be blocked or sent to ‘SPAM’ or ‘JUNK’ folders. That’s why it is important to ensure that you always have a healthy sender reputation , in order to avoid any email deliverability problems.
ISPs and email service providers use different factors to determine the sender score for any email address –
Given how important it is, how do you ensure high sender reputation? Here are a few things you can do –
After taking all these measures, it is also important to regularly monitor your sender score and email deliverability, to ensure your email campaigns don’t suffer.
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