Most Effective Sales Pitch Email Templates and Best Practices

Writing effective email template for sales pitch is extremely difficult. It requires serious practice to write an email that drives results. Sales pitch email templates work as a great time-saving when you have to send high quality emails to multiple recipients. To help you with this we have compiled the best email template for sales pitch, subject lines and best practices

If the prospect doesn’t open your email, the deal is over even before it begins. That is why you have to be interesting enough to grab recipients attention and convincing enough to hold that attention for long.

As per a study, only 30% of emails get opened across all the industries. This makes it more important to write a compelling, actionable message that invites a reply or a click. 

Now that you know why writing an effective sales pitch email, we have tried to make your work easy by compiling the best sales pitch email templates below. But before we get started lets see some of the best practices that you must follow while writing a sales pitch email.

email template for sales pitch

Type of Content
1. Use of sales pitch email templates
2. What a sales pitch email should include
3. Best practices for sales pitch email
4. Engaging subject lines for sales pitch emails
5. Best email template for sales pitch
5.1 Sales pitch to recently funded startup
5.2 To build rapport / invite for an event
5.3 To offer growth possibility
5.4 Sales pitch email for researched outreach
5.5 To send after a meetup
5.6 Email for inbound leads
5.7 To share customer success story/ case study
5.8 Looking for the best person to contact
6. Why you should use cold email automation to run your sales pitch campaign

These email templates for sales pitch can be used virtually for any situation, including:

  • Cold sales pitch to business or people whom you haven’t met.
  • As a referral to someone you have met through a mutual contact.
  • For getting in contact with someone that you’ve identified as a prospect.
  • Followup introduction to someone you have recently met.

    What a sales pitch email should include:

    1. Attention getting subject line 
    2. A greeting
    3. Your name and the name of the organisation you work for
    4. What does your organisation do?
    5. Pain point that the prospect might be facing and how you intend to help them.
    6. The product/service that you offer 
    7. Motive of the email
    8. Any affiliation, licences, partnership worth mentioning [optional]
    9. Signature 

    Best practices for sales pitch email

    1. Write an engaging subject line

    Persuade your recipient to open your email with an engaging subject line. Piquing their curiosity is key! Unlike a message from someone whose name they recognize, there’s no guarantee they’ll read yours unless it grabs their attention.

    2. Personalize your greetings

    Even if it’s just one word, the greeting you opt for makes a difference. If you’re emailing someone in a conservative industry, like finance or government, go with the traditional “Dear.” If you’re emailing someone in a more relaxed industry, such as tech, media, travel, or fashion, use “Hi,” “Hello,” or even “Hey.”. Also, we recommend you use their first name while greeting.

    3. Keep it short and simple

    As per a survey, you only have 8 seconds to grab someone’s attention. If your email is too long, it will hurt your chances of getting a response. The best way to grab attention is to write about benefits early on in your email.

    4. Appealing first line

    Make sure the first line is simple and engaging. You can make it informal and tailor your opening line to the reader or even use it to introduce yourself or your company.

    5. Explain the purpose of reaching out

    After you’ve complimented them and introduced yourself it’s time to connect the dots. Be clear and succinct of who you are and the purpose of reaching them out. Explain how you can help them solve any pain point in their business.

    6. Provide a Call To Action

    Now that you’ve mentioned who you are and the purpose of the email, it’s time to be explicit and include a clear call to action. For example, if you want to meet them, include a link to your meeting scheduling tool where they can quickly schedule a meet or simply provide a link of your service/product.

    7. Don’t forget to follow up

    If the CTA is the most important part of your pitch, the follow-up might be the next most important piece. As per a study, following up within 24 hours increases your likelihood of a meaningful convo with a decision-maker by about seven times.

    Engaging subject lines for sales pitch emails

    1. About [a situation] at [prospect’s company]
    2. Quick question about [prospect’s company]
    3. X tips/ideas for [pain point]
    4. Hi, [name]. Here’s what we think about [pain point]
    5. Fix your [pain point] in [X] weeks
    6. Hoping you can help.
    7. Permission to bring you [X]% more [result]?
    8. [Referral name] suggested we get in touch
    9. Hey! Our [product/service] has your name all over it.
    10. I have a follow-up offer that you will want to consider.
    11. [Referral name] loves us & thought you might, too
    12. Can I make your life 20% easier?
    13. We can help!
    14. Getting started with [product/service]
    15. First steps to improving your [issue you’re helping with]

    Best email template for sales pitch

    Email template for sales pitch to recently funded startup

    Subject: Hey! Congratulations on your recent funding
    Hi #Name#,

    #Your Name# here from #Your Company#.

    We would like to congratulate you on your recent round of funding.

    What you are doing is going to impact the #Industry# in a major way.

    I look forward to seeing how you’ll deploy your new resources to do it even faster.

    Let’s connect over a call to explore any possible synergies #Your Contact Info and Calender Link#.


    To build rapport / invite for an event

    Subject: Save the Date! #Event# in December
    Hi #Name#,

    I’m #Your Name# from #Your Company#.

    I noticed you and I are both members of the #Common community/industry# on LinkedIn, and that you just opened a new office in #City/Place#.

    Since you’re a/an #City# local now and share similar ideologies on #Topic#, I was curious if you’d be interested in attending our #Event# in #Month#.

    One of the keynote speakers is a world-renowned #Occupation# and fellow #Member of any community#.

    The conference starts on #Date# in #Place#.

    Should I send you a registration form?


    To offer growth possibility

    Subject: About #a situation# at #Prospect’s company#
    Hi #Name#,

    This is #Sales Rep Name# with #Your Company#.

    I just took a quick look at your site and noticed that #Company# looks similar to many of the #Industry# clients that we help every day.

    I’m sure you’re already thinking about engagement metrics and ROI by acquisition source, but I’d love to get a sense of how you’re uncovering that data and share some insights we’ve learned along the way towards understanding the story behind your business.

    If I’ve got the right person, can we connect in the next few days? If not, who would you recommend I speak with?

    Looking forward for hearing from you.


    Sales pitch email for researched outreach

    Subject: Permission to bring you [X]% more #result#?
    Hi #Name#,

    I’m #Your Name# from #Your Company#.

    Here are some commonalities between #Your Company# and #Your Prospect Company#.

    1. #Commonality 1#
    2. #Commonality 2#
    3. #Commonality 3#

    Most importantly, we’re focused on driving results. Customers like #Your Customers# have seen a X% growth in new business using our product.

    Customers choose our sales technology to accelerate their sales efforts.

    Let’s explore how we can work together to help your customers share the same experience our customers have had since using #Your Product#.

    Let me know when is the best time to connect? I would be more than happy to give you a demo of #Your product#.


    To send after a meetup

    Subject: Hey! Our #product/service# has your name all over it
    Hi #Name#,

    #Your Name# here from #Your Company#. After our last conversation I got really excited and wanted to share some ideas I had on how #Your Prospect# could leverage #Your Product#.

    1. #Idea 1#
    2. #Idea 2#
    3. #Idea3#
    4. #Idea 4#

    The possibilities are really endless.

    I’d love to chat with you further about how other companies are using us, as well as chat more about how we can help foster #Prospect Company# future innovative ventures.

    What’s the best way for me to get 15 minutes on your calendar?


    Email for inbound leads

    Subject: Save the Date! #Event# in December
    Hi #Name#,

    I noticed that you recently visited our #Page or Blog Post#.

    I wanted to quickly check in and make sure that you were able to find the resource you were looking for? I also thought you might find these additional resources helpful:

    – #link to helpful resource#
    – #link to helpful resource#

    I actually also took a minute to look at your company, and I thought you might be interested in how your current performance compares to the industry benchmarks that we regularly see.

    Would you like to talk tomorrow at #insert 2 times you’re available#?


    To share customer success story/ case study

    Subject: Save the Date! #Event# in December
    Hi #Name#,

    One of our clients – #Customer Name# was able to improve #metric# by #improvement number# percent. Is this something that interests you?

    Then you may also be interested to take a look at a few of our recent case studies about how we helped businesses just like yours to achieve #goal#.

    Please let me know what you think, or if you’d like to arrange a call to chat further.


    Looking for the best person to contact

    Subject: Save the Date! #Event# in December
    Hi #Name#,

    I am #Your Name# and I am the head of the sales department at #Your Company Name#.

    We have recently launched a new version of our product. #Add in your Pitch#.

    Based on your LinkedIn profile it appears you are the person to get in touch with to help me find the right person to talk about #Problem that your service/product can solve#.

    I’d like to talk to someone from #Company Name# that is responsible for #decision required to buy your services#.

    Can you point me to the appropriate person for this?

    Looking forward to your response. Thank you in advance.


      Why you should use cold email automation to run your sales pitch campaign

      Spam filters have become smarter. They can detect patterns of automated bulk emails. When you send hundreds of sales pitch emails with a bulk emailing software, there is a good chance those emails will land in ‘SPAM’ or ‘Promotions’ folders. Fuzen’s ‘Cold Email Automation’ app is a smart solution that mimics the email sending pattern of a human.

      Cold email automation workflows send your sales emails in a staggered manner instead of sending all of them at once. This ‘human-like’ email sending behaviour helps you avoid the spam filters.

      Fuzen can boost the email deliverability and opening rate for your sales email campaigns by  300-600% ! This solution is ideal for sales email campaigns where you send tens to hundreds of emails in a day. It will help you build up and maintain a healthy sender reputation, so that your emails are well received by your customers.

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