If you are in the real estate business, most of your time would be spent outside of your office taking your customers to suitable properties. While your current clients should be given the highest priority and attention, it is also important to have a marketing funnel which will provide you with future clients.
Since you are probably too busy to do the marketing by yourself, you can use a little help – with marketing automation.
More specifically, automated email marketing can be used to engage with potential customers, periodically send them alerts about new properties and stay on their radar till they actually decide to look at a place.
You can use a combination of cold email marketing workflows and personalized email templates to build your own real estate marketing engine.
In this post, we will look at customized email templates for real estate businesses. You can use these templates as a starting point to create your own email content for lead generation campaigns.
Table Of Contents1. Email templates for real estate buyers1.1 Lead generation email template – thinking of buying?1.2 Send real estate listings on contact form submission1.3 Marketing email to first time home buyer1.4 Educational email for real estate buyers1.5 Home buyer testimonial2. Email templates for real estate sellers2.1 Seller testimonial2.2 Detailed process for selling a home2.3 New listing notification3. Follow up emails3.1 New property listings3.2 Event (showing) reminder3.3 Special limited time offer
Most of your cold emails will be sent reaching out to potential property buyers. Let’s look at some useful templates for this kind of outreach.
This is pretty much a cold email template to reach out to potential real estate buyers. But you should try to send it only to people who are likely to be interested in investing in a new home. Otherwise emails ignored on large scale can damage your sender reputation. You can send it to people who visited your website, signed up for a newsletter etc.
When someone submits a contact form on your website and requests for real estate listings in a particular area, you can use this email template. Send them the listings that match their search criteria. But also send them a link to your calendar (for example, a calendly link), so that they can schedule a call or a showing.
In the new lead is a first time home buyer, it is a good idea to brief him about the usual process of searching for houses, preparing for financing etc. By giving them a little more attention, you can put them at ease and gain their trust.
Moreover it is always a good idea to send some educational material once you start working with a buyer. It helps them to be better prepared for the whole process, while projecting your image as a knowledgeable and helpful person.
However nothing is as effective in gaining a customer’s trust, as a testimonial from another happy customer. So make sure to record short video testimonials whenever you help close a deal.
In this email template, we don’t label the video as a ‘testimonial’. Instead, send it across as – another home buyer’s story that other buyers can learn from. So you can avoid appearing like your promoting your own business.
To secure the supply side, you also need to regularly reach out to potential sellers. Let’s look at some useful email templates for reaching out to real estate sellers.
A testimonial from a happy seller is an effective way to establish some trust and authority, right in the beginning.
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When a new listing is created on your website, you can notify the seller about it. If you also offer any digital marketing or promotional services, you should highlight them in the same email.
Educate your clients to be better prepared for promoting their property and for reviewing offers from buyers. Use this email template to set up a call with them and walk them through the whole process of selling their house.
Most people will take notice of your emails and respond to them only after they have received 3-5 emails. So following up on your first email is important.
However you don’t need to do it manually, you can use an email automation tool to set up a sequence of cold emails. You can have 5-6 cold emails in your sequence and send them a few days apart. Once someone responds to your email, remove that person from the mailing list.
You can use the following email templates for creating the follow up emails in your drip email sequence.
When an interested buyer expresses interest in buying property in a specific area, you can send him new listings in that area on a monthly basis. It will be akin to sending a newsletter with real estate listings.
This email template is useful when you are using a tool like calendly to automate your calendar scheduling. So when a buyer creates an event in your calendar – a call or showing. He should get an automated email reminder before the call / showing.
You can use an email automation tool for that.
This should be the final follow up email in your drip email sequence. It is applicable when your business also offers some complementary services – like digital marketing etc. You can reach out to the prospect one last time and offer them a discount on your services, valid for a limited time.
If the prospect is even a little serious, a limited time offer will help create some urgency.
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