Easily create email marketing templates for Gmail

Gmail is one of the most popular email clients. A large number of marketers use either a free Gmail account or a paid G Suite account for sending their email campaigns.

Gmail is also very fast, smooth and has a very friendly UI, making it the preferred option to manage your emails for sales, marketing, outreach.

It is then worthwhile to check for some easy ways to create good looking HTML email marketing templates within Gmail.

How to crate and save a draft HTML email in Gmail

The basic Gmail functionality doesn’t provide any options to create a fancy HTML email. But there is a simple trick that you can use to create the HTML elsewhere and then save it as a draft in Gmail.

Step1 – Create your template

You can create an HTML email template with any HTML editor and copy the HTML code.

Step2 – Paste the HTML in Gmail

Start composing a new email from your Gmail account. Type some random text, like ‘aaa’ shown in the following screenshot.

Select the text and right click on it. Then select the ‘Inspect’ option. It will open up the debugging tools in your browser.

You can see the HTML for your new email. Within that HTML, you will find the random text you had typed (aaa). Right click and select ‘Edit as HTML’.

Then double click on ‘aaa’, select the whole text and now replace this text by the HTML you had copied from an external HTML editor (in step1).

Save HTML in your Gmail draft

Your HTML email will be saved as a draft. You can use a Gmail Add-on to create multiple such drafts, so that it can be used as a template. For example, this add-on helps you quickly create multiple copies of your draft email.

But, this method of using draft emails as templates is suitable only when you want to manually send emails.

Tools for HTML templates

Here are a few tools that you can use for creating the HTML required for your email template.

  1. BeeFree – It’s free to simply create and download the HTML. But if you want to send the emails directly from there, you will need to upgrade. They have a wide range of pre-designed HTML templates. You don’t need to login to simply download HTML for a template.
  2. CampaignMonitor – This is a free resource, easy to use. You will need to create an account and log in to download the final HTML.
  3. Stripo.email – This is another free tool for HTML email template. It seems to be running slower than other editors. Also, you need to log in to save the HTML or to download it to your machine.

Using mail merge tools for Gmail

It’s useful to create draft email marketing templates within your Gmail, only if you are going to manually send them to individual users.

For example –

  • Welcome email when someone registers for your products services
  • A ‘happy birthday’ note to a customer

But if you want to send more emails on a regular basis, it is just not possible to send them manually one by one. In such cases, you can rely on a mail merge automation tool.

A mail merge software uses recipient data from a spreadsheet, database or CRM software to personalize the text in a standard email template. The email template can come from a HTML file or even a document file.

How mail merge combines spreadsheets and documents

Using Google docs for email templates

The easiest way to create email marketing templates in Gmail is to use a mail merge tool that can connect Word or Google Docs to Gmail.

HTML email marketing template within Google Doc + Gmail

For example, Fuzen’s mail merge tool connects Google sheets, Docs and Gmail to create highly personalized HTML emails. You can type your email text in a Google Document. Use rich formatting, colors, font styles etc. Add images as required.

Fuzen’s email automation workflows will convert this rich styling to an HTML email, which is then sent from your connected Gmail account. Fuzen’s cold email automation workflows work similar to other tools like mailshake or woodpecker. But thanks to user friendly and lighter Google Drive tools, Fuzen presents a cheaper and simpler alternative to mailshake.

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