Cold emails can be very useful for B2B sales and lead generation, if you write them properly. But writing a new email from scratch for each new lead will be overwhelming. That’s why most sales people use email templates for quickly writing their B2B sales emails for different scenarios.
Here we put together a list of a few effective cold email templates for different B2B sales cases. Use these templates along with out recommended cold email best practices to boost your email deliverability as well as lead generation.
Table Of Contents1. Cold email templates for B2B sales1.1 Start conversation over recent events1.2 A clear and direct cold email template1.3 Reach out to website visitors1.4 Follow up email template1.5 Add value by educating customers1.6 Customer success story / case study2. Conclusion
We compiled this list of cold email templates to be used as pointers in different B2B sales scenarios. Feel free to copy them and edit them as per your own situation.
A good way to approach strangers over email is to initiate conversation about their industry or work. So keep an eye on your target industry or company. Keep monitoring the latest events. You can use some of these recent events as ice breakers to start a conversation with your prospects.
Here’s a cold email template round recent events or achievements by your prospects.
This approach is a winner because it shows you’re not sending out a mass email campaign to every company that might have a small chance of being interested in your product. Instead, you’ve specifically noticed an event where a prospect has achieved something meaningful and have matched that to your product.
This is a simple yet very effective approach. You are clear and direct about wanting to know more about the company and if possible getting a chance to work together. You are emailing them for the first time and you don’t want to beat around the bush. So be as direct as you can.
This approach shows that you are interested enough for a collaboration and don’t mind being direct about it. The subject line makes the intent clear, but leaves enough to the imagination to make the recipient want to open the email and learn more.
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Another good way to reach new prospects is to track your website visitors. Monitor their actions when they visit your site and whenever they show any meaningful engagement, reach out to them with a cold email. Here’s a template that you can use.
Send your website visitors a personalized email that acknowledges the actions they’ve taken on your site. Their recent visit to your website is a good indicator of their interest. So keep pulling on that thread to build up a conversation.
It’s very important to follow up with your customers. In fact, it’s become so important that poor follow up is now cited as the biggest consumer complaint! A study by Harvard Business Review found that 56% of customers complain about poor follow-up. So don’t be afraid or anxious to send out that follow up email. Because chances are that it would lead to sales.
Follow up emails have the power to convert leads, bring in new business, build strong relationships, and close deals. Most people are busy and lose track of the things they have to do. That’s why they create to-do lists and reminders. So why shouldn’t you remind them about your email?
Your target audience will only be in interested in reading your emails if you add any value to them. So when your email has something to offer, they are more likely to open and read it.
This cold email outreach template works best for sales if you pair it with high-quality relevant content that is either interesting, teaches them something useful, or both.
Sharing information also makes the follow-up easy since you can ask for their thoughts on the content previously shared.
You want your prospects to see value in your relationship with them. You want to provide them something valuable every time they chose to open one of your emails. A good way to do that is to share your industry knowledge and relevant resources with them.
There’s only a short window in which you have a prospect’s attention and faith. In this limited time window, you want them to become interested and invested in your solution.
It can only happen when your prospects trust you. You can use a case study or success story from past customers to built trust and credibility.
Most importantly, customer success is about fulfilling the promises that were made during the sales process. A case study will help you to establish the trust with the new prospects that you are capable of delivering your promises.
Use these templates as a starting point to write your own email copy. But before you actually use that copy in a campaign, be sure to test the deliverability of that email following these steps.
Remember, the best results will come from trying out different templates, keeping what works, ditching what doesn’t, and continually tweaking until you’ve developed the perfect sales email template for your business.
Optimize your cold email templates for B2B sales and lead generation. Improve your overall outreach strategy by AB testing different subject lines, body copy, and full campaign sequences.
You can also use these templates as your first message in a cold email sequence for sales. For subsequence follow up emails in your sequence, use these follow up email templates.
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