Cold email marketing refers to sending cold emails to prospective customers at scale. Let’s look at some good practices for cold email marketing and why Gmail is well suited for the job.
If you use traditional email marketing tools like MailChimp for sending cold emails, the response rate is going to be very low. Bulk email marketing software sends thousands of emails at once. Spam filters can notice this behavior and identify it as ‘spamming’. That will hamper the deliverability of your emails and most of your emails will get trapped in SPAM or JUNK folders.
Cold email automation tools solve this problem by staggering your emails a few minutes apart. So it appears to spam filters as if those emails are actually sent by a human, one by one. This way your emails can bypass the spam filters to reach inbox.
Apart from just staggering your emails, you also have to follow certain guidelines to ensure your cold emails reach inbox.
If you send a few thousand emails in a day, it is still a strong indicator of spamming behavior. If you are just staring with a new email account, initially send only 30-50 emails per day. Gradually you can increase it to a few hundred, while carefully monitoring the deliverability and opening rates.
If you can only send a few hundred emails per day, you will need to spread out your email campaigns over a few days or even weeks. Therefore, it’s very important to schedule your cold email campaigns accordingly.
For example, you can schedule your emails to be only sent on weekdays between 8:00AM – 10:00AM. You can use a cold email automation tool for this.
You can also use multiple email accounts for the your marketing campaigns to achieve the required email sending volumes, while still not exceeding the daily email limits per email account.
If you send exactly the same email text to everyone on your mailing list, it is also a strong indicator of spamming. If you don’t personalize your emails, you will run the risk of getting flagged as a spammer, even after staggering your emails.
Simple mail merge tools are very helpful in personalizing the text from a standard email template.
Now that we know all the best practices for cold email outreach, let’s look at why Gmail is a good choice for those cold emails.
Gmail is already one of the most popular email clients on the planet, thanks to its fast and smooth UI. Performance and loading speed for Gmail is also at the very top.
Gmail can be easily integrated with other Google Apps like Drive, Sheets and Docs to create a lightweight mail merge tool. Google Apps Script library facilitates easy integration with just a few lines of code.
There are scores of mail merge tools available for Gmail. They can be used to pull recipient data from Google sheet and add to the standard email template to personalize them.
Google’s Apps Script library also provides time based or calendar based triggers that you can use to schedule your email marketing campaigns.
Fuzen’s mail merge tool within Gmail, allows this kind of scheduling, making it a very powerful mail merge application for cold email marketing.
Google drive enable easy collaboration with multiple email accounts. If you want to use multiple email addresses for your marketing campaigns, you can easily do that with Google.
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